Neighborhoods.com • Growth + Performance + SEO Execution
Conversion improvements • CWV/perf budgets • SEO footprint expansion
Growth delivered through platform fundamentals
Executed growth initiatives that improved conversion and expanded organic footprint while strengthening reliability and maintainability. Built a repeatable optimization loop: measurement → hypothesis → experiment → ship → monitor → document.
Focus: Conversion + SEO + performance
Method: Experimentation
Guardrails: Perf budgets
Ops: Monitoring
Optimization portfolio
| Initiative | What we changed | How we measured |
|---|---|---|
| Template performance budgets | Prevented regressions on key page types with CI gates and profiling. | CWV trend, p95 load time, lighthouse deltas |
| SEO technical hygiene | Canonical/linking standards, sitemap integrity, structured data where applicable. | Index coverage, crawl errors, rich result validity |
| Conversion UX improvements | CTA hierarchy, form friction reduction, clarity improvements. | CTR, form starts/submits, funnel conversion |
| Reliability improvements | Reduced failure modes impacting key flows and performance. | Error rate, incident volume, MTTR |
Experiments shipped
0+
24
Templates gated
0+
Key templates protected by perf budgets.
SEO footprint
Expanded
New indexable surfaces with consistent IA.
Performance posture
Stronger
Regression prevention built into delivery.
The optimization loop
1) MeasureBaseline
Define baseline metrics for conversion, CWV, and index coverage.
2) HypothesizeWhat will move the needle?
Translate insights into testable hypotheses with a clear success metric.
3) ShipGuardrails included
Deliver improvements with performance budgets and rollback notes.
4) MonitorRelease verification
Watch key dashboards and SEO signals for regressions or gains.
5) Document + scaleTurn wins into primitives
Convert successful experiments into reusable patterns and standards.
Performance system (repeatable, not manual)
| Control | Implementation | Benefit |
|---|---|---|
| Perf budgets | Budget thresholds enforced on key templates in CI. | Prevents regressions |
| Critical path profiling | Regular profiling of top traffic pages and flows. | Targets real bottlenecks |
| Asset discipline | Reduce JS bloat, defer non-critical work, optimize images. | Improves CWV |
| Monitoring | Dashboards + alerts for performance and error spikes. | Faster detection |
SEO system (scalable execution)
Technical SEO primitives
- Canonical strategy + duplicate control
- Sitemaps and index coverage monitoring
- Internal linking patterns embedded in templates
- Structured data where appropriate (validated)
Execution model
- SEO changes shipped as platform features
- Release verification checklist for SEO
- Regression monitoring after deploy
- Documentation as part of the deliverable
System map (interactive)
Growth Execution System
Experimentation + guardrails
Template Standards
Defaults that scale
Measurement + Monitoring
Feedback loops
Growth Execution System
Impact (replace with your metrics)
| Outcome | What improved |
|---|---|
| Conversion lift | Improved clarity and reduced friction in key steps. |
| SEO footprint expansion | Scalable technical standards increased indexable surfaces. |
| Performance gains | CWV improvements through budgeting and targeted optimizations. |
| More reliable platform | Reduced regressions and improved monitoring/response. |
My leadership
How I led
- Balanced growth targets with platform health and reliability.
- Made performance and SEO “defaults” through templates and CI gates.
- Built an experimentation loop that scaled across teams and releases.
- Aligned stakeholders on metrics and success definitions before building.
Best-practice highlights
- Performance budgets enforced in CI
- SEO primitives built into templates
- Experimentation with clear success metrics
- Post-release verification and monitoring discipline
© Case Study • Neighborhoods.com • Growth + Performance + SEO